HOW TO CHECK BOUNCE RATE IN GOOGLE ANALYTICS 2021?

Hey there I’m Kabir Khan from https://kabirnews4u.blogspot.com/ In this blog, we're going to look at how bounce rate is reported in Google analytics 4 or ga4 for short if you've been using Google analytics for a while then you'll probably be familiar with bounce rate it's simply the percentage of sessions where people only viewed a single page on your website so it helps you understand if people are engaging beyond the first page they view on your website.

If you are using a universal analytics property then you'll be able to see the bounce rate in your reports but in ga4 you won't see the bounce rate metric if you're not sure which type of property you are using then check out the extra resources in the description below this blog okay now let's head to Google analytics as you will see in a moment Google has introduced new engagement metrics in Google analytics 4.

These are designed to replace metrics like bounce rate bounces and time on a page before we open the ga4 demo property I want to show you what's available in a standard universal analytics property we're currently looking at the Google analytics demo account which is a universal analytics property and I’m going to select behavior then site content and then all pages this report shows us all of the pages that have been tracked on the website and we can see bounce rate which is the percentage of sessions that contain a single pageview, we can see the bounce rate for each page and this helps us understand how people engage with our pages the first page in the report has a bounce rate of 39 this tells us that almost 40 percent of people viewing this page leave before viewing another page on the website.

Okay so now let's head to my j4 demo property let's start by selecting engagement now let's select pages and screens this report shows us all of the pages on our website and we can see different metrics across the top of the table this is similar to the all pages report we're looking at in the standard universal analytics property we can see views users new users and other metrics for each of the pages in the report.

However we can't see bounce rate and this is because Google has introduced new engagement metrics to help us understand the performance of our content in this report we can see average engagement time which is one of these new metrics there are additional engagement metrics that we can use so let's create a new exploration report to view them to do this we start by selecting analysis then analysis hub and then exploration I’m going to name the reported engagement now we need to Click the plus sign next to dimensions and I’m going to enable page path however you could also create your report using page title and then I’m going to click apply this lets us use the dimension in our report now we can select page path and drag it to replace the default dimension under rows I’m going to remove the dimension under columns because I want a simple table for this report now we need to click the plus sign next to metrics I’m going to enable engaging sessions, engage sessions per user and engagement rate these are the new metrics that are automatically available in ga4 properties they're designed to replace bounce rate bounces and time on page and now I’m going to enable sessions now I’m going to click apply this makes the metrics available so I can use them in my report.

 

We can now select and drag each of these metrics undervalues to add them to our table we can now see the engagement rate for the content on our website this is designed to replace bounce rate but I need to highlight some important differences since they are not the same metric if we hover over engagement rate we can see the definition for the metric it tells us it is the number of engaged sessions divided by the total number of sessions so it's a bit like a non-bounce rate metric the other thing to highlight is that an engagement session is any session where someone views at least two pages or spends at least 10 seconds on a page or completes a conversion event on the page this means it's a much broader definition compared to bounce rate and if you'd like to learn more about it.

I would recommend you to watch on YouTube Google analytics.

So that's how you can understand user engagement in Google analytics 4 you can use the engagement rate metric along with engaged sessions per user and engagement time and remember that engagement rate is not the same as bounce rate since anybody who spends at least 10 seconds on a page will be reported as an engaged user which metric are you going to use to report on engagement.

I’d love to know let me know in the comments below and if you found this blog helpful please subscribe share it with your friends on social media  so I know to make more blogs like this see you next time.

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